Our Top Video News: May 2024
In May, the video industry witnessed a whirlwind of advancements in technology, particularly in AI, as it’s becoming more and more common. However, we’ve also noticed intriguing news of backlash and measures to safeguard creatives’ interests. Let’s delve into the highlights:
1. Microsoft’s CoPilot Plus PC
Imagine if your laptop could be your creative partner. Microsoft unveiled its latest innovation, the CoPilot Plus PC, aimed at revolutionizing video editing workflows, promises just that. The new Surface Laptop offers AI-powered capabilities, positioning itself as a strong new option for Macbook users.
2. Creativity vs. AI: Vimeo’s Stand
In the battle between creativity and artificial intelligence, Vimeo has taken a firm stance. By disallowing AI companies to scrape content without consent, Vimeo is championing the rights of creators everywhere. It’s a move that’s sure to resonate with the creative community.
Source: PetaPixel
3. Supreme Court Copyright Ruling
In a significant decision, the U.S. Supreme Court clarified that there’s no time limit on damages in copyright disputes, providing clarity and setting a precedent for future legal battles.
Source: Videomaker
4. Google Launches Veo
During its yearly I/O event, Google entered the fray with Veo, (yet another) new-gen AI tool poised to shake up the video landscape. Competing with models like Sora, Veo aims to redefine user experience and reshape the video AI landscape. It’s an exciting time to see how this unfolds!
Source: CyberNews
5. Detecting Deepfakes with DALL-E
OpenAI’s trials of a deepfake detector for DALL-E images mark a significant step in combating synthetic media manipulation. With the rise of deepfake technology, tools like this are crucial in maintaining trust and integrity in visual content.
Sources: Videomaker, PetaPixel
6. Apple’s Ad Backlash and Creative Fix
Apple faced criticism from the public - especially creatives - over its latest iPad Pro ad. The backlash stemmed from perceptions that the ad was the antithesis of Apple’s iconic 1984 liberation ad. Apple even issued an apology. Social media users came to the rescue, providing a fix by simply reversing the ad.
Sources: Business Insider
Stay tuned as we delve deeper into these developments and continue to monitor the latest trends shaping the video and advertising landscape. Your thoughts and insights are always welcome! Let’s keep the conversation flowing.
